Google Posts Now live for all Google My Business Users:
After much awaited time, Google My Business Posts is finally ready for use to all limited businesses. The content will pop up in both Google search and Google maps search results.
Google Business Listing Posts is now rolling out to all limited businesses that use the Google My Business Listing platform.
Google just released the roll-out late this afternoon. A Set of weeks ago, the company moved Google Posts into Google My Business, and that is where you can Use it now — on both the desktop and the GMB Android and iOS apps.
Go to your Google My Business account and click on “Posts” on the left-side menu when you are in your Google business listing. You can also use it by clicking here.
You can see a screen that looks like this:
When writing a post, you are given various alternative options: upload an image, write text up to 300 words or add an event title with start and end dates and times. Consumers can also add call to action buttons including Learn more, Reserve, Sign up, Buy or Get offer. Here is a screen shot of that post:
Google says this give businesses the ability to:
- Post daily specials or current promotions that Boost new and existing users to take benefit of your offers.
- Promote events and tell users about upcoming happenings at your Business
- Showcase your top products and highlight new coming.
- Choose one of the available options to connect with your users directly from your Google Business listing: allow them a one click path to make a reservation, learn more about latest offers, sign up for a newsletter, or even buy a specific product or Service from your website.
Posts will show up in both Google search and maps results. Here are examples of how Google Posts come up in search:
[caption id="attachment_47355" align="aligncenter" width="280"]
JPS AYURVEDIC PHARMACY Mobile Google Business Screenshot 1
JPS AYURVEDIC PHARMACY Mobile Google Business Screenshot 2
Google Posts first released in January 2016 under the name “candidate cards,” but they were only available initially for political candidates to post content that would show up for relevant political search queries. A set of months later, the feature was available for a very limited number of small-scale businesses. It has slowly expanded since then until today’s full release.
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